TOMS new canvas shoes, accompany you comfortable through every section of the scenery!

Comfortable flat shoes is the daily necessities of women’s essential, and TOMS outlet uk canvas shoes in addition to life is a companion, is also the best travel companions, simple binding feet with a soft design of the fabric texture, enhance the activities of the foot experience, And cheap TOMS this time to launch a new series – Deconstructed Alpargata, to accompany you easily feel the life, with the exploration and travel!

To comfortable canvas cheap TOMS shoes and establish a symbolic image, TOMS is to learn the traditional Argentine shoes “Alpargata” for the design inspiration to create brand canvas shoes.This Deconstructed Alpargata series of canvas shoes follow the classic brand of lazy shoes, hand-shaped shape and design of the upper sash to create a simple and real wear texture. Its internal detachable and anti-bacterial insoles, can maintain a sense of fresh feet, but also easy to clean.

Ultra-simple, comfortable, stylish, wild Can be a way with friends ~ ~ ~

What Entrepreneurs Can Learn From The Philanthropic Struggles Of TOMS Shoes

Millennials are on track to spend $200 billion per year starting in 2017. One of the many things that sets this generation apart is its insistence that business be about more than just turning a profit. According to a survey by Deloitte, 73% of Millennials believe businesses can have a positive impact on the world, but they also think today’s companies aren’t doing a very good job.

In order to capture those Millennial dollars, entrepreneurs are making philanthropy as much a part of their businesses as marketing and new product development. But philanthropy can be tricky. It’s not enough to just tack a charitable donation onto each sale. The philanthropy has to be authentic to the company’s brand and its mission. Even then, things can backfire.

Just look at the cautionary tale of cheap Toms Shoes.

When Blake Mycoskie launched cheap Toms Shoes in 2006, he had what at the time seemed like an ingenious hook to set his company apart in the competitive shoe market. For every pair of canvas shoes the company sold, Toms would donate another pair to children living in poverty around the world. During its first year, Toms gave away 10,000 pairs of shoes. In its second year that number jumped to 200,000.

The buy-one-give-one model took hold and other companies, like Warby Parker and Smile Squared,embraced the philosophy, donating thousands of glasses and toothbrushes respectively.

But recently Toms has come under some very severe criticism. Many in the philanthropy world say that donating shoes might not be the best way to help poor communities; it might even harm them. From a recent Fast Company article on the Toms problem:

Rather, the charitable act of donating a free pair of shoes serves as little more than a short-term fix in a system in need of long-term, multi-faceted economic development, health, sanitation, and education solutions.

Giving away shoes can hurt local cobblers, which disrupts the local economy. And it risks creating an economy of dependence. While it’s much safer for kids to be running around with shoes than without, Toms’ charity didn’t address the reasons why they were going without shoes in the first place.

Toms (which has expanded beyond shoes) has since gone back to the drawing board and come up with more thoughtful forms of giving. The company now donates a birth kit (which includes a clean pad, gloves and sterile equipment to cut the baby’s umbilical cord) with the sale of every bag. With every bag of coffee the company sells, it gives money to help provide clean water. And while Toms still donates shoes, it now tries to source them from local producers to help strengthen struggling economies.

“I like the progression they’ve gone through and how they’ve challenged themselves to go beyond the original model,” says Valeria Budinich, leadership member at Ashoka, an organization that invests in social entrepreneurs.

I spoke to Budinich and other social entrepreneurial experts to find out what startups can do to incorporate philanthropy in ways that create a double bottom line — growing earnings while also doing good.

Don’t manipulate your customers.

Millennials, more than older customers, have very keen lie detectors. They know when a charitable offering is there just to make the company look compassionate. They want to buy from brands that incorporate meaning in an authentic way. Nike is a particularly popular brand with Millennials because, like Toms outlet uk, it’s had to fight back against criticism of its business practices. The company now works hard to ensure that its workers around the world are being treated fairly, and publicizes annual factory audits.

“Think about how you can involve your end customer in a way that you can develop products that have meaning,” says Budinich.

Be thoughtful about your supply chain.

Many businesses try to stand out with marketing campaigns that promise organic ingredients or locally sourced foods. This is a trend we’re seeing more and more, not just from stores like Whole Foods but also from retailers like Wal-Mart. The superstore chain came under fire last year when it expanded its organic program; farmers questioned whether the food labeled “organic” in Wal-Mart stores would truly be organic. Wal-Mart has had to bend over backwards to assure customers that it is living up to the organic ideals. Budinich says it’s crucial that, if you are going to tout your supply chain as part of your social-good pitch, you follow through and stay consistent.

“The worst thing is to trivialize it and turn it into very opportunistic behavior,” says Budinich.

TOMS Shoes wear a pair of shoes to change the world

Consumption, can change the world? TOMS shoe founder Blake Mycoskie will tell you, starting from the empathy of consumerism, make the world better!

Recently, the streets of Taipei, almost a pair of cheap TOMS shoes, the idea mainly from the founder of Mycoskie, in 2006, he traveled to Argentina, surprised to find that many children must walk barefoot miles to find clean water or school, but they are poor to buy Can not afford cheap shoes. Mycoskie did not want to donate hundreds of pairs of cheap shoes, but wanted to build a long-term mechanism to make the project lasting operation, so he founded the TOMS (Tomorrow Shoes, meaning “for tomorrow’s shoes”).

TOMS to Argentina’s traditional shoes Alpargata as a blueprint, upper and shoes with cotton or linen fabric, insoles with durable soft leather, non-slip soles, designed to simple and comfortable, Mycoskie also use environmentally friendly materials, The boxes are made of recycled paper.

Each pair of insoles are printed with two lines of words: “every sold a pair of shoes, we will send a pair of shoes to those in need”, so that wearing these shoes become a good label, but also created a ” (For one) new business model, the current scope of the donation has been extended to the United States, Argentina, Ethiopia, Haiti, South Africa, Luanda, Guatemala and other 40 countries, many brands have begun to imitate TOMS to buy a Donate a pattern.

TOMS rarely spend money advertising, but focus on the story behind the brand: when consumers buy TOMS, in addition to buy a pair of shoes, but also get a bright story about the change of poverty. In the spring of 2013, TOMS outlet uk celebrated the delivery of the 10 million pairs, representing 20 million stories are also shared in the world, spread. This socialized business model not only allows many consumers to share with their families and friends, but also makes TOMS a partner of many companies that are eager to improve their image.

TOMS Shoe Donations Might Not Be Doing Any Good is going after the cheap TOMS “One for One” business model, in which the company donates one pair of shoes to children around the world for every pair of shoes sold. It’s a tough take, calling the brand and other for-profit companies who have “similar buy one, give one” programs the “charitable equivalents of yes men” and suggesting that the message behind TOMS transforms an “ordinary shoe-buying experience…into a magical fairy tale.”’s Amanda Taub describe writes:

But the truth is that while that kind of messaging is evidently a great way to sell trendy toms shoes outlet, or to otherwise raise money, it’s not a very good way to do charity. At best, it’s inefficient: It focuses on programs that waste your hard-earned cash by failing to do the most good per dollar. At worst, it promotes a view of the world’s poor as helpless, ineffective people passively waiting for trinkets from shoe-buying Americans. While the shoes themselves probably won’t lead to any kind of disaster, that worldview can lead to bad policies and real, serious harm.

Here’s the evidence that shoe donations from TOMS might not be helping children in need: an outside research team reported that the shoes weren’t making a noticeable difference in kids’ lives, according to “The bad news is that there is no evidence that the shoes exhibit any kind of life-changing impact, except for potentially making them feel somewhat more reliant on external aid,” professor Bruce Wydick wrote in a blog post this spring, after studying the TOMS shoe donation program in El Salvador.

The team also found “a small negative impact on local markets” caused by the cheap TOMS giveaways, in which local shoe vendors sold just a few less shoes because of the donations. Taub suggests that TOMS outlet efforts aren’t getting to the root of the poverty problem, and consumers would be better off donating cash as a more effective way to help.

But Wydick does have positive things to say about TOMS and the company’s mission, writing:

TOMS is perhaps the most nimble organization any of us has ever worked with, an organization that truly cares about what it is doing, seeks evidence-based results on its program, and is committed to re-orienting the nature of its intervention in order to maximize results. In response to children saying that the canvas loafer isn’t their first choice, they now often give away sports shoes. In response to the appropriateness of their shoes in different contexts, in Mongolia they now give away these cute little kids’ snow boots. In response to the dependency issue, they now want to pursue giving the cheap toms shoes to kids as rewards for school attendance and performance. Moreover, we are impressed with TOMS commitment to transparency.

Wydick says he is looking forward to seeing results from the brand’s vision-correction program, something he thinks is more likely to result in life-changing impacts than the shoe program.

A pair of cloth shoes earned 500 million fire all over Hollywood only one day

Simple appearance, simple style, comfortable cotton and flat children, how to look like a grandfather to wear the “old man cheap shoes”, reveals a trace of child cordial. Yes, this is the footwear brand from the United States Tom cheap shoes, although looks very inconspicuous, but with a simple easy to take the style and super comfortable wearing feelings continue to jump red, by many stars and dress up people sought after.

Just just a pair of simple, ordinary cheap shoes only, then why can it be popular in Hollywood? But also to earn 500 million, we come together to explore the story of Tom cloth shoes burst red behind.

Tom cloth shoes created by charity brand

Blake Mycoskie, founder of Tom Shoes, is a designer from the United States. Once, he traveled in Argentina, see a lot of children in the case of no shoes to wear, every day but a few feet of barefare classes, looking for water and food, a long time will be infected with the disease. It made Blake Mycoskie very sad, so he decided to give them help, and intends to raise funds through commercial means to make this charity project more durable.

After returning to the United States, Blake Mycoskie founded the TOMS Shoes in Santa Monica, California, and the “TOM” three letters are taken from the word “Tomorrow”. (TOMS Shoes) with soft cotton cloth, canvas, corduroy and soft leather insoles, non-slip soles, to create a comfortable, lightweight shoes, the traditional local shoes “Alpargata” style, In this way, the cheap shoes born for charity were born.

At the beginning of the creation, he proposed a sales model called “One Of One”, that is, every sold a pair of cheap shoes, Tom cloth shoes will donate a pair of cheap shoes to poor children. This is known as “One for One” activities since 2006 has been donated more than 1 million pairs of shoes.

Of course, not only is to provide free cheap shoes to poor children, Tom cloth shoes for the local to provide more than 700 jobs, popular with local enterprises, the government, the people welcome. After that, the origin of Tom’s cheap shoes from the initial China gradually extended to Latin America, Africa, Southeast Asia, six countries.

Only one day, hot Hollywood

In fact, the beginning of the sale of the time, Tom cloth shoes outlet is simply not sold, because selling a pair, send a pair of sales model is definitely losing money, no manufacturers are willing to do so. But it was not long before that the charity and business model, which attracted the attention of the Los Angeles Times in the United States, put the story of Tom’s shoes on the front page of the newspaper and quickly became popular with 2200 pairs of shoes outlet Order.

Donated more than 50 million pairs of shoes for more than 70 countries

Today’s Tom shoes have been hailed as “the shoes of tomorrow”, do a lot of good things, because it is more than 70 countries around the world donated shoes to 50 million pairs of children, so many children who have no shoes to wear Have a happy and complete childhood. See here believe that sitting in front of the screen you must have such a confusion: Tom shoes in this business model to sell shoes will not be a loss? The answer is no, because according to the latest financial report shows that Tom cloth shoes made an annual income of 500 million US dollars results.

But Blake Mycoskie, founder of Tom’s shoes, said he had never thought of making money from beginning to end, but the initial idea was to help the poor children in Argentina. He said: Tom cloth shoes outlet do not rely on the ideal shoe started, in fact, because the world there are a lot of people can not wear shoes and gave birth toms.

A good business model must be a recyclable pattern, not a robbery model. From this point of view, Tom cloth shoes outlet not only do the profit side of the charity, but also to consumers with a sense of participation, pride, as part of charity action.

As long as the business can be open and transparent so that consumers understand the donation, or like Tom shoes, like to invite consumers to go to Africa to participate in volunteer activities, then not only can solve this problem, but also further improve the product image, the brand into a virtuous development cycle