TOMS One Day starts TOMS eleven anniversary, working with you to improve the world!

The ten-year-old “One Day without Shoes” event was designed to make more people understand the cheap TOMS shoes charity-based brand concept and evoke the wish of each earth citizen to build a better tomorrow , Call people to join TOMS, to improve the world together! Based on the “One For One” concept, the six donations – footwear donations, vision recovery, safe delivery, safe drinking water, bullying prevention and response, by TOMS outlet uk to mark the way to wear a variety of ways to show In front of people.

In this year’s TOMS One Day plan, the brand to the young people like the slogan design pin for the media, the six charity theme into the most visual visual language, ingenuity in the cheap TOMS shoes on the other Way, by the flow of people to create a wave after wave of fashion charity call. This trend is also naturally in the major social platform caused a warm response, many TOMS outlet uk iron powder have opened their brains to support TOMS “One For One” concept, to bring punches pin wear a new meaning, to pass together to improve the world Good news.

As we all know, since the TOMS brand since its inception, more than 10 years has been pursuing every pair of new shoes sold for the need for children’s shoes to send a pair of new shoes, “One For One” concept. In this groundbreaking charity business philosophy insisted, TOMS has been the need for children around the world sent 70 million pairs of new shoes, which in China sent new shoes have reached more than 650,000 pairs. It is worth mentioning that the brand selection in the donated area to produce the required footwear. This initiative benefits TOMS in China, Ethiopia, Haiti, India and Kenya’s five major production base, not only for the local to create a job opportunity to continuously improve the local people’s livelihood, but also reduce the brand’s carbon emissions can be described as two birds with one stone.

However, TOMS is not satisfied with this. With the development of the brand, TOMS extended the concept of “One For One” to other needs – the introduction of cheap TOMS glasses in 2011, so far nearly 450,000 people vision for customers to buy and restore vision; 2014 launched TOMS Roasting Co . Coffee brand, the customer every time to buy a product for the brand to provide quality coffee beans in the origin has now received 40 million high safe drinking water; 2015 TOMS launched a bag series, so far more than 70,000 Women are sold safely for their customers’ purchase. The same is true of the number of road shoulder packages launched in 2015, nearly 45,000 (all of which are by the end of 2016). Adolescents are bullying and coping with the purchase of customers Plan help.

I believe that through the Mayday TOMS One Day “good day” plan of the editors, not only makes the brand’s six charitable topics more widely known, but also allow more people will join the ranks of TOMS, to meet their own at the same time also become a love Of a member. At the same time, it is also expected that the success of TOMS outlet uk will make it a role model to inspire others, to promote more enterprises to become a member of the community, really for the establishment of the Earth a better tomorrow and refueling!

TOMS Navy Canvas Men’s casual shoes – love shoes into crazy.

This cheap TOMS shoes just received a simple try, the first feeling is the shoe was deified, comfortable in general, not so evil. But with the formal wear, foot feeling is the most realistic feeling, really is very comfortable. With tod’s Peas shoes contrast a bit, of course, these two are not the same category of shoes, prices, materials are not the same. Photo of the Peas shoes soles are rubber and leather, wearing a day, then the foot will feel tired, I do not have a pair of basic leather bottom only the car to wear, usually simply can not wear, the base is too thin. Wearing shoes to wear a mom, very comfortable, very flexible at the end, thick, feet are not tired. But the upper is some short, if the longer point may be better, simply said that the shoe is not strong package, unbearable (no sense of security, Sagittarius children need a sense of security ah), unlike Peas Shoes with the foot, of course, may also be related to size.

Here the size of the problem, before the online said toms outlet uk shoe size is too small, it is recommended to buy a big one. I usually wear 40, according to the official website size chart should choose m7 yards (Ouma 40), but for the insurance to buy m8 yards (Ou 40.5). The results put on socks, or some stroll, walking fast, behind the heel will fall down, it should be appropriate m7. Next time to catch up with activities re-entry double m7. So I would like to recommend you want to buy this shoe friends, if the foot fat or feel big enough to buy their own feet, if the feet are small and thin, or usually what number on what to buy it?

Say the work under the shoes. Get the shoes after the above impressively wrote Made in China, ran most of the world, and back to China. Shoes work in general, there are two wool head, the upper side of the triangle elastic belt on the back of the suture to get the hand when the broken, I do not know is so designed or work problems. After the two chrysanthemums of the Argentine flag flag sewing asymmetry, left foot crooked. The overall feeling of shoes work in general, in accordance with the transfer fee of nearly 50 knife price point of view, work sorry this price. This shoe if there is no more than 8 fold discount, then do not recommend the sea to buy Amoy, of course, if I like the same shoes into the crazy, then the price of God are clouds, it does not matter.

European and American actress shopping preferred single product TOMS canvas shoes

When wearing cheap TOMS canvas shoes as feet into heaven, super invincible comfortable, comfortable to you do not want to wear other shoes, the whole body pressure no time! Upper shoes are cotton, soft and tough; soft leather insole, non-slip soles. Anne Hathaway, Jessica Alba are the faithful Fans of the brand canvas shoes. Whether it is with trousers Ye Hao, skirt Ye Hao, are very beautiful and charming. If it is travel or shopping, are the preferred single product.

Toms Canvas shoes is the famous American casual shoes brand, loved by European and American stars. cheap Toms canvas shoes to promote comfort first, the use of cotton cloth, canvas and other environmentally friendly materials to make the upper, with durable soft leather insoles, so that shoes light, comfortable, durable. Toms Canvas shoes shape and the French favorite canvas with slippers (French espadrilles) much like.

Toms Canvas is the founder of Blake Mycoskie, an entrepreneur from the United States. In 2006, Blake Mycoskie traveled to Argentina, where he found many locals, especially children, who needed to walk miles away to find clean water or school, but without shoes to protect their feet, and many people were suffering from skin diseases. Blake Mycoskie decided to help them, and intends to raise funds through commercial means to make this charity project more durable.

After returning to the United States, Blake Mycoskie founded Toms canvas shoes in Santa Monica, Calif., “TOM” three letters from the word “Tomorrow”. To the Argentine local traditional shoes “Alpargata” as the inspiration for the design of shoes, and promised to sell a pair of Toms Shoes shoes, the company will donate a pair of children to the world needs to wear shoes! This is known as “One for One” activities since 2006 has been donated more than 1 million pairs of shoes.

Toms canvas shoes in 2009 to become the United States hot shoes, put on Toms outlet uk canvas shoes that super invincible comfortable, comfortable to do not want to wear other shoes feel, so that your whole body pressure no! Toms outlet uk Canvas shoes are full of cotton, soft and tough; soft leather insole, non-slip soles. Sienna Miller, Scarlett Johansson, Anne Hathaway, Liv Tyler, Keira Knightley, Isabel Lucas have been photographed to be photographed by Toms outlet uk Canvas shoes.

Other Stories launches Toms collaboration

Fashion brand & Other Stories and shoe company cheap Toms have teamed up to release a collection, adapting Toms’ classic styles with & Other Stories’ colours and prints.

The collection, which will be available online and in select cheap Toms and & Other Stories stores from 11 April, adapts the classic alpargata slip-on shoe and Toms signature summer sandal the Lexie, as well as introducing two new exclusive styles: the Deconstructed Alpargata, which features a more minimalist design and a soft suede treatment, and the Palmera Chukka, a moccasin-style lace-up.

The materials and colours used in the collection can also be found throughout dresses, kimonos, vests and jackets in the & Other Stories ready-to-wear collection. Retail prices of shoes range from £55 to £85, and clothing starts at £17 for bikini bottoms and goes up to £95 for a jacket.

Staying true to the “one for one” policy for which Toms outlet is famous, for every pair of shoes sold from the collection, another pair will be donated to a child in need.

Designer at & Other Stories Georgine Le Toqeux says: “The giving aspect of this collaboration gives it an extra dimension. Inspired by Toms’ idea that two strangers on either side of the planet or street can enrich each other’s lives, we created this collection. The goal was to combine modern shapes and embellishments, with beautiful details that feel authentic. We put a lot of love into it.”

TOMS new canvas shoes, accompany you comfortable through every section of the scenery!

Comfortable flat shoes is the daily necessities of women’s essential, and TOMS outlet uk canvas shoes in addition to life is a companion, is also the best travel companions, simple binding feet with a soft design of the fabric texture, enhance the activities of the foot experience, And cheap TOMS this time to launch a new series – Deconstructed Alpargata, to accompany you easily feel the life, with the exploration and travel!

To comfortable canvas cheap TOMS shoes and establish a symbolic image, TOMS is to learn the traditional Argentine shoes “Alpargata” for the design inspiration to create brand canvas shoes.This Deconstructed Alpargata series of canvas shoes follow the classic brand of lazy shoes, hand-shaped shape and design of the upper sash to create a simple and real wear texture. Its internal detachable and anti-bacterial insoles, can maintain a sense of fresh feet, but also easy to clean.

Ultra-simple, comfortable, stylish, wild Can be a way with friends ~ ~ ~

What Entrepreneurs Can Learn From The Philanthropic Struggles Of TOMS Shoes

Millennials are on track to spend $200 billion per year starting in 2017. One of the many things that sets this generation apart is its insistence that business be about more than just turning a profit. According to a survey by Deloitte, 73% of Millennials believe businesses can have a positive impact on the world, but they also think today’s companies aren’t doing a very good job.

In order to capture those Millennial dollars, entrepreneurs are making philanthropy as much a part of their businesses as marketing and new product development. But philanthropy can be tricky. It’s not enough to just tack a charitable donation onto each sale. The philanthropy has to be authentic to the company’s brand and its mission. Even then, things can backfire.

Just look at the cautionary tale of cheap Toms Shoes.

When Blake Mycoskie launched cheap Toms Shoes in 2006, he had what at the time seemed like an ingenious hook to set his company apart in the competitive shoe market. For every pair of canvas shoes the company sold, Toms would donate another pair to children living in poverty around the world. During its first year, Toms gave away 10,000 pairs of shoes. In its second year that number jumped to 200,000.

The buy-one-give-one model took hold and other companies, like Warby Parker and Smile Squared,embraced the philosophy, donating thousands of glasses and toothbrushes respectively.

But recently Toms has come under some very severe criticism. Many in the philanthropy world say that donating shoes might not be the best way to help poor communities; it might even harm them. From a recent Fast Company article on the Toms problem:

Rather, the charitable act of donating a free pair of shoes serves as little more than a short-term fix in a system in need of long-term, multi-faceted economic development, health, sanitation, and education solutions.

Giving away shoes can hurt local cobblers, which disrupts the local economy. And it risks creating an economy of dependence. While it’s much safer for kids to be running around with shoes than without, Toms’ charity didn’t address the reasons why they were going without shoes in the first place.

Toms (which has expanded beyond shoes) has since gone back to the drawing board and come up with more thoughtful forms of giving. The company now donates a birth kit (which includes a clean pad, gloves and sterile equipment to cut the baby’s umbilical cord) with the sale of every bag. With every bag of coffee the company sells, it gives money to help provide clean water. And while Toms still donates shoes, it now tries to source them from local producers to help strengthen struggling economies.

“I like the progression they’ve gone through and how they’ve challenged themselves to go beyond the original model,” says Valeria Budinich, leadership member at Ashoka, an organization that invests in social entrepreneurs.

I spoke to Budinich and other social entrepreneurial experts to find out what startups can do to incorporate philanthropy in ways that create a double bottom line — growing earnings while also doing good.

Don’t manipulate your customers.

Millennials, more than older customers, have very keen lie detectors. They know when a charitable offering is there just to make the company look compassionate. They want to buy from brands that incorporate meaning in an authentic way. Nike is a particularly popular brand with Millennials because, like Toms outlet uk, it’s had to fight back against criticism of its business practices. The company now works hard to ensure that its workers around the world are being treated fairly, and publicizes annual factory audits.

“Think about how you can involve your end customer in a way that you can develop products that have meaning,” says Budinich.

Be thoughtful about your supply chain.

Many businesses try to stand out with marketing campaigns that promise organic ingredients or locally sourced foods. This is a trend we’re seeing more and more, not just from stores like Whole Foods but also from retailers like Wal-Mart. The superstore chain came under fire last year when it expanded its organic program; farmers questioned whether the food labeled “organic” in Wal-Mart stores would truly be organic. Wal-Mart has had to bend over backwards to assure customers that it is living up to the organic ideals. Budinich says it’s crucial that, if you are going to tout your supply chain as part of your social-good pitch, you follow through and stay consistent.

“The worst thing is to trivialize it and turn it into very opportunistic behavior,” says Budinich.

TOMS Shoes wear a pair of shoes to change the world

Consumption, can change the world? TOMS shoe founder Blake Mycoskie will tell you, starting from the empathy of consumerism, make the world better!

Recently, the streets of Taipei, almost a pair of cheap TOMS shoes, the idea mainly from the founder of Mycoskie, in 2006, he traveled to Argentina, surprised to find that many children must walk barefoot miles to find clean water or school, but they are poor to buy Can not afford cheap shoes. Mycoskie did not want to donate hundreds of pairs of cheap shoes, but wanted to build a long-term mechanism to make the project lasting operation, so he founded the TOMS (Tomorrow Shoes, meaning “for tomorrow’s shoes”).

TOMS to Argentina’s traditional shoes Alpargata as a blueprint, upper and shoes with cotton or linen fabric, insoles with durable soft leather, non-slip soles, designed to simple and comfortable, Mycoskie also use environmentally friendly materials, The boxes are made of recycled paper.

Each pair of insoles are printed with two lines of words: “every sold a pair of shoes, we will send a pair of shoes to those in need”, so that wearing these shoes become a good label, but also created a ” (For one) new business model, the current scope of the donation has been extended to the United States, Argentina, Ethiopia, Haiti, South Africa, Luanda, Guatemala and other 40 countries, many brands have begun to imitate TOMS to buy a Donate a pattern.

TOMS rarely spend money advertising, but focus on the story behind the brand: when consumers buy TOMS, in addition to buy a pair of shoes, but also get a bright story about the change of poverty. In the spring of 2013, TOMS outlet uk celebrated the delivery of the 10 million pairs, representing 20 million stories are also shared in the world, spread. This socialized business model not only allows many consumers to share with their families and friends, but also makes TOMS a partner of many companies that are eager to improve their image.

TOMS Shoe Donations Might Not Be Doing Any Good is going after the cheap TOMS “One for One” business model, in which the company donates one pair of shoes to children around the world for every pair of shoes sold. It’s a tough take, calling the brand and other for-profit companies who have “similar buy one, give one” programs the “charitable equivalents of yes men” and suggesting that the message behind TOMS transforms an “ordinary shoe-buying experience…into a magical fairy tale.”’s Amanda Taub describe writes:

But the truth is that while that kind of messaging is evidently a great way to sell trendy toms shoes outlet, or to otherwise raise money, it’s not a very good way to do charity. At best, it’s inefficient: It focuses on programs that waste your hard-earned cash by failing to do the most good per dollar. At worst, it promotes a view of the world’s poor as helpless, ineffective people passively waiting for trinkets from shoe-buying Americans. While the shoes themselves probably won’t lead to any kind of disaster, that worldview can lead to bad policies and real, serious harm.

Here’s the evidence that shoe donations from TOMS might not be helping children in need: an outside research team reported that the shoes weren’t making a noticeable difference in kids’ lives, according to “The bad news is that there is no evidence that the shoes exhibit any kind of life-changing impact, except for potentially making them feel somewhat more reliant on external aid,” professor Bruce Wydick wrote in a blog post this spring, after studying the TOMS shoe donation program in El Salvador.

The team also found “a small negative impact on local markets” caused by the cheap TOMS giveaways, in which local shoe vendors sold just a few less shoes because of the donations. Taub suggests that TOMS outlet efforts aren’t getting to the root of the poverty problem, and consumers would be better off donating cash as a more effective way to help.

But Wydick does have positive things to say about TOMS and the company’s mission, writing:

TOMS is perhaps the most nimble organization any of us has ever worked with, an organization that truly cares about what it is doing, seeks evidence-based results on its program, and is committed to re-orienting the nature of its intervention in order to maximize results. In response to children saying that the canvas loafer isn’t their first choice, they now often give away sports shoes. In response to the appropriateness of their shoes in different contexts, in Mongolia they now give away these cute little kids’ snow boots. In response to the dependency issue, they now want to pursue giving the cheap toms shoes to kids as rewards for school attendance and performance. Moreover, we are impressed with TOMS commitment to transparency.

Wydick says he is looking forward to seeing results from the brand’s vision-correction program, something he thinks is more likely to result in life-changing impacts than the shoe program.

A pair of cloth shoes earned 500 million fire all over Hollywood only one day

Simple appearance, simple style, comfortable cotton and flat children, how to look like a grandfather to wear the “old man cheap shoes”, reveals a trace of child cordial. Yes, this is the footwear brand from the United States Tom cheap shoes, although looks very inconspicuous, but with a simple easy to take the style and super comfortable wearing feelings continue to jump red, by many stars and dress up people sought after.

Just just a pair of simple, ordinary cheap shoes only, then why can it be popular in Hollywood? But also to earn 500 million, we come together to explore the story of Tom cloth shoes burst red behind.

Tom cloth shoes created by charity brand

Blake Mycoskie, founder of Tom Shoes, is a designer from the United States. Once, he traveled in Argentina, see a lot of children in the case of no shoes to wear, every day but a few feet of barefare classes, looking for water and food, a long time will be infected with the disease. It made Blake Mycoskie very sad, so he decided to give them help, and intends to raise funds through commercial means to make this charity project more durable.

After returning to the United States, Blake Mycoskie founded the TOMS Shoes in Santa Monica, California, and the “TOM” three letters are taken from the word “Tomorrow”. (TOMS Shoes) with soft cotton cloth, canvas, corduroy and soft leather insoles, non-slip soles, to create a comfortable, lightweight shoes, the traditional local shoes “Alpargata” style, In this way, the cheap shoes born for charity were born.

At the beginning of the creation, he proposed a sales model called “One Of One”, that is, every sold a pair of cheap shoes, Tom cloth shoes will donate a pair of cheap shoes to poor children. This is known as “One for One” activities since 2006 has been donated more than 1 million pairs of shoes.

Of course, not only is to provide free cheap shoes to poor children, Tom cloth shoes for the local to provide more than 700 jobs, popular with local enterprises, the government, the people welcome. After that, the origin of Tom’s cheap shoes from the initial China gradually extended to Latin America, Africa, Southeast Asia, six countries.

Only one day, hot Hollywood

In fact, the beginning of the sale of the time, Tom cloth shoes outlet is simply not sold, because selling a pair, send a pair of sales model is definitely losing money, no manufacturers are willing to do so. But it was not long before that the charity and business model, which attracted the attention of the Los Angeles Times in the United States, put the story of Tom’s shoes on the front page of the newspaper and quickly became popular with 2200 pairs of shoes outlet Order.

Donated more than 50 million pairs of shoes for more than 70 countries

Today’s Tom shoes have been hailed as “the shoes of tomorrow”, do a lot of good things, because it is more than 70 countries around the world donated shoes to 50 million pairs of children, so many children who have no shoes to wear Have a happy and complete childhood. See here believe that sitting in front of the screen you must have such a confusion: Tom shoes in this business model to sell shoes will not be a loss? The answer is no, because according to the latest financial report shows that Tom cloth shoes made an annual income of 500 million US dollars results.

But Blake Mycoskie, founder of Tom’s shoes, said he had never thought of making money from beginning to end, but the initial idea was to help the poor children in Argentina. He said: Tom cloth shoes outlet do not rely on the ideal shoe started, in fact, because the world there are a lot of people can not wear shoes and gave birth toms.

A good business model must be a recyclable pattern, not a robbery model. From this point of view, Tom cloth shoes outlet not only do the profit side of the charity, but also to consumers with a sense of participation, pride, as part of charity action.

As long as the business can be open and transparent so that consumers understand the donation, or like Tom shoes, like to invite consumers to go to Africa to participate in volunteer activities, then not only can solve this problem, but also further improve the product image, the brand into a virtuous development cycle


TOMS replica shoes Shenzhen first shop Luohu KKMall opened

Recently, from the United States footwear brand Tom TOMS in Shenzhen Luohu KKMall (related dry goods) store opened, according to win business network to understand that this is TOMS in Pengcheng Shenzhen’s first store, but also its second store in southern China , Another shop is located in Guangzhou is good square. This time, TOMS first came to Shenzhen, can be described as TOMS fans of the big benefits, like the TOMS tide of the influx of women no longer have to go to Hong Kong Taobu specifically.

In TOMS Shenzhen KKMall store, entry will be seen “we strive to help people to improve their lives,” the words of the bilingual Chinese and English slogans, beautiful flowers, attentive service, all kinds of the latest men and women replica shoes, People ‘s donation story, everywhere.

At present, Tom TOMS replica shoes have been in China’s Guangdong, Beijing, Shanghai, Sichuan, Liaoning, Zhejiang, Jiangsu provinces and cities opened 13 stores, the 13 stores are mostly located in the well-known shopping centers, such as Beijing’s Sanlitun, Fusi Shopping Center, Chengdu IFS International Financial Center, Shenyang Hang Lung Plaza, Masanori Plaza, Hangzhou Intime Department Store.

With charity marketing quickly jump red to the core of the faith can not be copied

Since its inception in 2006, TOMS with simple and easy to take the style and super comfortable wearing feelings and quickly jump red, world-renowned. To be so quickly called fame, which TOMS own marketing and positioning has a great relationship.

From the marketing point of view, TOMS was established at the beginning, they uphold One for One “brand concept, sell a pair of replica shoes, to donate a pair of replica shoes. Later also developed the sale of glasses project, with the same idea, selling a pair of glasses to help behind National vision for people with disabilities, to provide free medical services.

In March 2014, the TOMS, which never lacked charity ideas, announced the opening of a coffee shop that sold 140 liters of clean drinking water (equivalent to one person’s drink per week) for every bag of TOMS coffee beans Out of a cup of coffee, to donate a day of drinking water, to those who use coffee beans origin.

From the positioning that TOMS go is a different brand can not copy the road, a brand, from the beginning of the establishment is not even a product as the center, but to the core of faith, the product is only her practice this belief necessary goods The But also because of this, TOMS can sell glasses, sell shoes, sell coffee, if one day he began to sell home appliances, and perhaps no one would feel any strange, it may be faith to create the value and miracle.

About Tom TOMS

In 2006, in a small village in Argentina, TOMS founder Blake Mycoskie became friends with a group of local children. Then he found that the replica shoes were scarce and the children’s feet were not protected. Whereby TOMS was formally created, from Tomorrow’s Shoes.

TOMS is committed to helping people improve their lives, tap global needs, and create products to solve their needs. Because of this concept, TOMS is not just a company, but also a commitment to charity movement, constantly changing. Has been in more than 60 countries around the world to provide services for the global children sent 10,000,000 pairs of replica shoes.